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The response to EVRY’s job campaign “100 digital talents” was great.Of the 460 applications received, about 100 eager and excited candidates met up to career-based “speed-dating” or Assessment Day” at EVRY Fornebu 19-20 April.As design leaders, it’s our job to make sure stakeholders understand the needs of our customers.We need to enable teams to design and bring new or improved experiences into the world that aren’t designed for those stakeholders, but for the people who will use them.
The overall process was effective and gave results.It is difficult to embed a lasting mindset shift by hanging persona descriptions on walls or around the office, or by distributing a digital format for teams to review.There are a number of ways to integrate personas in design workshops, but I hadn’t found a way that was engaging enough to embed a lasting impression.A Persona is an archetype that represents important, well-researched behavior patterns, motivations, goals and needs of a group of people that share similar qualities.
Personas enable our design teams and business stakeholders with human reference points.
It seemed safe to first meet up in a casual setting with a relatively high number of other candidates, as well as several EVRY employees before the actual interview.